Wedding Statistics : Unveiling the Secrets of the Big Day (Data You NEED to Know in 2024!)

February 24, 2024

Amarnath M

Wedding industry statistics

1. The average wedding budget is expected to be between $30,000 and $50,000
The average cost of a wedding in 2024 is expected to be over $30,000, with more couples budgeting between $30,000 and $50,000. According to a survey by Zola, when it comes to prioritizing wedding expenses, 54.76% of respondents are willing to spend more money on a photographer, followed by 42.60% on an open bar and 41.27% on the venue.

2. Wedding market size growth is expected to reach $219.8 billion in 2024
The market size of the wedding industry has increased quickly in recent years, and this expansion is predicted to continue in the next few years. It is predicted to increase from $196.58 billion in 2023 to $219.8 billion in 2024 at a compound annual growth rate (CAGR) of 11.8%, and then to 327.19 billion in 2028 at a CAGR of 10.5%.

3. More than half of couples look for a wedding planner online
Over 50% of people look for wedding planners online such as search engines, social media etc. It is better for wedding planners to optimize their website or social media handle and increase online presence. Couples spend an average of 29% of their budget to hire a wedding planner. 

4. Couples hire 14 vendors on average for their wedding
Here are the top vendors hired in 2023 for the wedding day:

VendorsPercentage of couples that hired
Wedding Dress92%
Groom's Attire86%
Hair + Makeup76%

Barkev Meserlian, Founder of Barkev's, says, "It's important to note that, similar to all aspects concerning love and marriage, there isn't a singular correct response nor a fixed amount deemed appropriate to invest in an engagement ring.

5. Couples are using technology often when they are planning their weddings
While 11% of couples plan to use AI, only 7% of couples actively use it for wedding planning. Furthermore, 36% are thinking about integrating AI, making 54% open to or already utilizing it, while 46% are unlikely to do so. 62% of couples create a website for their wedding to include key details such as the wedding date, venue, dress code, RSVP information, registry links, engagement photos and more., 52% make use of wedding planning apps.

wedding cost statistics

1. Venue has the highest vendor budget at $10,700
A couple's average vendor budget is $10,700 for the venue, $3,756 for an engagement ring, $3000 for a photographer, $2,800 for decorations, $2,600 for a wedding planner, $1,200 for entertainment (live DJ, for example), $150 for beauty services (hair and makeup), $15–$50 per guest for an open bar, and $75–$100 for catering for a total of $7,500 for 100 guests.

2. The average number of guests at a wedding in 2024 is 145
The average wedding cost for 145 guests is $33,957. For those who are unsure of the number of guests they would like to invite, the average wedding cost breaks down according to guest size as follows: $54,500 for 500 guests or more, $42,751 for 200–300 guests, $41,286 for 150–200 guests, $33,957 for 100–150 guests, $24,769 for 75–100 guests, $20,581 for 50–75 guests, and $18,768 for 30–50 guests.

3. The average wedding cost in popular destinations is between $15000 to $50000:
Depending on various factors, wedding costs in popular destinations vary considerably, they typically range from approximately $30,000 in the United States, $30,000 to $50,000 in France, $15,000 to $25,000 in Italy, $20,000 to $35,000 in Greece, and between $15,000 and $20,000 in Mexico and India, respectively.

4. Wedding costs in 2023 increased by 25% from 2019 and 16% from the 2022 average
Over the past decade, the average cost of a wedding has risen substantially, reaching a notable peak in 2023 at $35,000. The average cost was approximately $28,000 from 2017 to 2022, with a brief decrease to $19,000 in 2020, most likely as a result of the COVID-19 pandemic. The increased trend in 2016 ($29,000) is consistent with the patterns seen in 2015 ($26,800) and 2014 ($25,400), indicating a possible relationship between economic conditions and wedding expenditures.