About
Infosys’ Convergence 2026 united 1,300+ delegates, exhibitors, speakers and partners under the theme “Unlock AI Value.” BrandAid Events managed the entire conference on Nunify.
CUSTOMER STORY
How Infosys Ran an AI-Themed Event That Could Prove Itself
1247 of 1352 registered attendees checked in
145,000+ tracked interactions, ~125 per attendee
423 sponsor leads captured in-app
Company Size
>200,000
Industry
IT Services & Consulting
Location
India
Website
https://www.infosys.com/
Problem
Every big event this year had AI on the stage. Almost none had AI answering the only question that decides next year's budget: did the event work?
At Convergence 2026, that gap would have been on the banner: Infosys telling 1300+ people that “AI unlocks value”, without being able to prove its own.
For the team delivering it, the theme set the bar. Which meant:
- Proof for leadership that the event and its theme landed.
- Attribution for sponsors and exhibitors who paid for visibility.
- Frictionless entry at enterprise scale, across 8 ticket types.
Solution
Every attendee action became a data point, so the event produced its own evidence as it happened. From registration to check-in to the expo floor, everything was run on a unified event management platform (Nunify).
- Registration flowed into check-in, with QR codes and opt-in facial recognition at the door.
- A live agenda that drove nearly 30% of all platform activity.
- A feed and photo gallery where attendees built the event's own record: 300+ posts, 3500+ photos.
- An expo layer that tracked booth visits and captured sponsor leads with attribution.
- Gamified booth hunts that moved crowds to where sponsors needed them.
The evidence layer only works if people are on it. 86% were.
Measurement fails at the login screen. If half the room never opens the app, the data describes half an event.
Nunify went live before attendees boarded their flights, so day one didn't begin with an onboarding queue.
1163 of 1352 registered attendees logged into the app. 92% walked through the door. Once inside, 314 posts collected 2979 likes.
One of the most-liked posts on the feed was from a delegate, en route to the main hall, writing about reconnecting with global teams in person. That's the kind of post a form never produces.
Sponsors left with attribution, not anecdotes.
Exhibitors usually judge an event by foot traffic and gut feel. Here, the platform logged 4797 booth visits, and sponsors captured 423 leads inside the app.
The system self-managed the expo floor. 32 gamified booth hunts pulled 384 responses, directing crowds into quieter exhibitor corners that would otherwise have been passed by.
The expo floor did more than log visits. Attendees swapped 737 contacts with each other, right inside the app.
When a sponsor asked what they got for their money, the answer was a number.
The AI showed up where it had a job to do
Eight ticket types, from 779 delegates to 14 unclassified passes, walked through the same two channels. Attendees picked their lane: 969 checked in by QR, 278 by facial recognition. No queue formed by ticket type, and no one was funneled toward the camera to pad the count. Facial recognition existed for the people who wanted it, not as a requirement to move the line.
The same logic ran the photo gallery. With 3500+ photos across 8 albums, finding yourself is a real problem. 44.6% of logged-in users enrolled in AI photo lookup and let the system do the searching for them.
That is the theme, delivered as utility.
Key takeaways for enterprise conference organizers and event agencies
- Put the AI where it can be proven, not where it can be seen. Stage graphics can't be measured. Check-ins, leads, and contacts can. If your event claims a technology theme, the ops layer is where the claim gets tested.
- Treat adoption as the event's first KPI. Every other number depends on it. Get the platform live before travel starts; an app adopted on day two describes half an event.
- Give every stakeholder their own number. In this case, leadership got a 92% show rate and 125 event app interactions per attendee. Sponsors got leads. Attendees got 737 new contacts. A debrief where everyone finds their own proof becomes a strong point during renewal conversation.
or
- Give sponsors a number, not a feeling. Booth visits and captured leads answer the ROI question directly. In this case, gamified booth hunts went further: instead of just recording foot traffic, they redirected it, pulling crowds into the corners sponsors needed and 737 contacts got exchanged along the way.
- Make new tech opt-in and let the choice be the trust signal. 44.6% enrolling their face voluntarily says more than 100% forced usage ever could.
“We didn't just showcase AI on stage.. we ran the event on it. Infosys leadership had 145,000+ real interaction data points to look at, and sponsors walked away with an exact number of leads instead of a guess.”
Mahesh Shanbhag
Events Account Manager
