What it is: The enterprise event management platform that now owns Splash. Yes, we're listing the parent company as an alternative. Here's why: if Cvent is going to fold Splash into its stack anyway, some teams are better off migrating now on their own terms rather than waiting for a forced transition later.
Cvent covers the full event lifecycle: venue sourcing, registration, attendee management, mobile app, on-site check-in, web conferencing, and analytics. After going private through Blackstone's $4.6 billion acquisition in 2023, Cvent has been on an acquisition spree: Splash (September 2024), Goldcast and ON24 (December 2025).
Where it beats Splash: Multi-event complexity. This is the one area where the Cvent acquisition genuinely helps.
Cvent handles multi-session conferences, trade shows, hybrid events, and virtual events without workarounds. CRM integrations with Salesforce and HubSpot are deep and bi-directional. Analytics and reporting go far beyond Splash's dashboard. The mobile app is a full attendee experience, not just a check-in tool.
Where it doesn't: Everything we covered in the "Why Teams Are Leaving" section applies here, magnified. Cvent is not simple. It requires training and onboarding. Pricing is opaque and expensive: custom quotes only, multi-year contracts with overage fees.
The honest question: if you're leaving Splash because of slow support, limited customization, and opaque pricing, does switching to the company that bought Splash actually solve those problems? For enterprise teams with budget and dedicated event staff, yes. For everyone else, you're trading one set of frustrations for a more expensive version of the same ones.
Who should switch here: Large enterprise teams with dedicated event staff, six-figure event budgets, and 100+ events per year. If Cvent reaches out offering a migration path from Splash, evaluate it seriously. But go in with your eyes open about what you're signing up for.









