Don’t pick based on budget. Pick based on what you want people to remember.
Before selecting any option, ask yourself:
The Memory Test
- Will attendees remember this experience in 6 months?
- Does it align with your company culture and values?
- Will it generate positive word-of-mouth marketing?
The Social Media Test
- Is it naturally photogenic or video-worthy?
- Does it create shareable moments without feeling forced?
- Will attendees want to post about it organically?
The Engagement Test
- Does it require active participation rather than passive observation?
- Can it accommodate different personality types and comfort levels?
- Does it create opportunities for meaningful interaction?
The ROI Test
- Does it support your event objectives (networking, team building, celebration)?
- Will it enhance your employer brand or client relationships?
- Can it be repurposed for future marketing content?
Conclusion
The corporate events landscape is evolving rapidly. Attendees expect more than basic entertainment. They want experiences that surprise, delight, and create lasting memories. By choosing entertainment that prioritizes interaction, shareability, and genuine engagement, you'll create events that people actually look forward to attending.
The key is matching your entertainment choice to your audience, objectives, and company culture. Whether you opt for high-tech holograms or simple escape challenges, the goal remains the same: create moments that matter.