19 Ways Events Benefit With A Mobile Event App

June 2, 2021

Gautam Singh

Hosting an event is no small feat, but having a powerful mobile event app by your side can make life a lot easier. A powerful mobile event app can be an invaluable asset that helps facilitate smooth communication, increase attendee engagement, and provide key insights for event planners.

There are many benefits to using a mobile app for your event that are listed below.


1. Promote Your Event 

Sounds strange, right? How can a mobile app help promote an event? There is nothing more valuable than brand authenticity and showcase. In today’s world there are very few brands left who don’t have a mobile app. Millennials download and ask for mobile apps – it has become the new must-have similar to websites 10 years back. Your event is your brand, so think like a modern business – promote your event using the mobile app besides other digital marketing strategies. Mobile apps will build credibility to your event promotion. Build trust with your target audience with information and engagement on the move. 


2. Sell Event Tickets 

Everyone is on the move today and spend the majority of their time on their mobile device. It is a channel that you should not ignore to sell tickets. With easy-to-use payment apps it helps your attendees make purchases seamlessly. Event apps powered by our platform ensure secure OTP authentication to make sure that your audience feels secure. 


3. Targeted Digital Marketing 

Your marketing will definitely be more precise and rich with event apps. Potential attendees who download the app indirectly express interest in your event. With easy to use attendee engagement mobile apps you can completely tailor it to suit your bespoke needs and requirements. During onboarding your attendees on the app you  can easily create and customise guest lists based on the interest levels of the participants. 


4. Drive Pre-event Engagement 

A capable event app should have many engagement features that transform your public meet into a highly engaged event. With an event app your engagement can start much before event day. Using push notifications and our engagement features attendees can start interacting digitally much before event day. 


5. Push Notifications

This is the most powerful feature of the event app. Gone are the days where you needed to send an email for every change in the event schedule. Send out quick updates to engage your potential attendees via push notifications through your event app. With advanced deep linking within event apps in our platform, you can even link polls, contests, surveys and more in a push notification. Driving engagement up is as easy as a tap on the screen. 


6. Enables Effective Communication 

An event app lets you develop dedicated channels to engage attendees at your hybrid event. Those who are interested can sign up for different sessions on the agenda. This helps automate niche content and notification to help promote specific sessions. By investing in an attendee engagement event app, you can conveniently connect all event stakeholders – exhibitors, sponsors, attendees. This establishes efficient communication; saves time and money.


7. Establish An Attendee Network 

An event app provides you with the ability to create an attendee network, where your participants can connect with one another and share their thoughts. The attendee engagement application will help you establish a community. Attendees can post on the event wall, chat with each other, participate and compete in contests and take advantage of the matchmaking functions of the event app. 


8. Event Apps Help With Branding 

With a dedicated event app, you can have as many modules as you want to have, in line with the needs of the event and the kind of show you are hosting, such as celebrity events, rock events, etc. The event app will provide the organiser of the event with a wealth of features that make the customisation of the event easy, helping them engage their attendees with a razor sharp focus. With our drag and drop event app builder, customisation of the app on the fly is a breeze and changes reflect in the attendee’s event app instantaneously. 


9. Powers Instant Content Updates 

Whether your event is a product launch or a multi-track conference or internal corporate event, last minute changes are inevitable. Sometimes its event schedule or a speaker switch, so you need to keep the participants of the event informed “on-the-go.” With instant updates on the branded event app, you don’t have any difficulties connecting with your audience. With the event app, content can be updated instantaneously and without the attendees having to update their apps. 


10. Mobile Multi-track & Personalised Agenda 

Event apps allow attendees to save their favourite sessions to create their own personalised agenda. This helps attendees be focused on their interests with personalized reminders before their session starts. Any changes to the agenda is updated in a snap on the event app. Using notifications it becomes easy to inform too. 


11. Integrates To Social Media 

A majority of the event apps come with social media integration. This allows user generated content in the event app to be posted to popular social media channels like Facebook, Twitter and LinkedIn. It results in further promoting your hybrid event brand. 


12. More Organised 

With an attendee engagement app, you can get more organised; it acts as a single platform that lets you store vital information about the event. This involves agenda information, speaker onboarding, venue details, sponsors & exhibitors. With just one glance you and your attendees can find the information easily, avoiding any sort of confusion. 


13. Manage Multiple Events 

When you are handling a number of events over a period of time, an event app is worth the investment. With just one click, you could find the list of participants and track message threads easily. An event app will give you the power to keep a tab on each and every event with just a few clicks. After the event has concluded, you can post event activities for greater customer engagement, especially for your upcoming shows. 


14. Easier To Get Better Feedback 

Feedback is integral to improving event experiences. But more often than not, the reviews and ratings go into the trash bin. Therefore, an event manager is required to find a way to collect and manage data in a systematic manner. Event apps are the answer. Once the participant attends the event, they can go back to the event app to rate their experiences. The feedback you get should be analyzed for a better event edition next time


15. Helps In Live Polling 

This feature gives attendees the power to have their say in the event through live polling. Publish targeted polls to gauge the sentiment of the attendees at the push of a button. Advanced event app builders even let you project the responses on a screen or stage. 


16. Powers Event Gamification

 What better way to drive engagement than a leaderboard of top contributors at your event? Grant points and badges to attendees that post on the wall, participate in polls and surveys, play treasure hunts and visit exhibitors. It’s all possible with event app gamification. A few good prizes for top contributors will go a long way to boost engagement at your event. 


17. Easy For Exhibitor Lead Generation 

Some event apps come with built-in features to facilitate business lead generation. Our event app builder has a built-in personal QR code for each attendee and exhibitor. A simple scan of a potential lead’s QR code via the app adds them to your contacts and the system sends you the entire list you have collected at the tap of a button. No more lost business cards! 


18. Monetize Your Event 

WIth a new channel in mobile you can increase your event revenue by providing spaces within the mobile app for event sponsorship. Our platform allows sponsor ads, sponsor banners, sponsor splash screens and most importantly sponsored notifications. This showcases your sponsors to their potential customers and facilitates conversation and engagement between the two. 


19. Event Analytics & Reports

You can do so much with an event app to study how your customers have engaged with the app. This includes analyzing the audience poll results, the likes, speaker ratings and much more! This will help you create  more impactful and engaging content for your next event. 

To summarize, it is an inarguable fact that an event app is an essential part of your hybrid event strategy. So, don’t think, or rethink its use any further! 

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