Webinars have taken a front seat post-pandemic. They have now become an integral part of business marketing strategies for many organizations. When leveraged with the right brand partner, webinars can prove to be very effective. They have become a common part of everyone’s lives. In fact, each one of us has most likely attended a webinar in the past year.
In case you are unfamiliar with the concept, a webinar is a live, online event where a speaker or a group of speakers conduct an event or a presentation to the audience and engage via polls, surveys, questions etc. The speakers are usually people with expertise in the area that is being discussed. There is also a moderator to guide the session.
Although webinars gained popularity due to the COVID-19 pandemic. They are here to stay because of the many benefits they have to offer. This makes them a very useful tool for big corporations and small businesses alike.
- The amplified reach for businesses across countries
- Enhanced branding and sponsorship opportunities for increased revenue
- and, the In-depth analytics
are just some of the reasons why webinars are an excellent marketing tool.
If you are a small business owner, you can use webinars very strategically to take your business to the next level. Make sure that they add value for your attendees! For a business that’s looking to constantly grow, webinars provide benefits such as:
1. Lead Generation
One of the biggest benefits of webinars is that the reach is not limited by physical boundaries. With in-person events, your attendees would mostly be individuals near the event venue, or from nearby cities. Webinars open the doors to a much larger audience across countries for lead generation, who may very likely be potential customers for your fledgling business.
2. Community Building
In the initial stages of any business’ growth, the most important aspect with your consumer and audience is the relationship you build with them. Word of mouth and brand advocacy by your consumers are very necessary for your growth. Webinars are a great way to foster a community and build long-lasting, personal relationships through continuous engagement.
3. Improved Strategy through Insights
Most webinar platforms offer detailed insights to webinar organizers, regarding attendee behaviour and sessions. Insights from this data enables you to improve your audience targeting strategy. It also helps with your content and marketing strategy. Continuously evolving by using data and insights will improve ROI and lead to more business success.
Things to keep in mind while choosing a webinar platform
When planning a webinar, it is important to choose a platform which caters to your needs and provides all the necessary features to optimally serve your audience. Here are a few things you should keep in mind while choosing a webinar platform as a small business owner –
1. Easy Accessibility for Attendees
Make sure that maximum people attend your event and you achieve your desired business objectives. To do so, the webinar platform you choose should most definitely have the following features:
- Easy navigation
- User-friendly in appearance
- and, having a Simple registration process.
Integrated registration and ticketing on the webinar platform allows you to keep your attendees on the event page through their journey of discovery and registration. You can also share all the necessary information with them on a single event page link.
2. Engagement Features
It is important to keep your audience engaged throughout the webinar. Engagement features on the webinar platform assist you in this endeavour.
- Live and pre-planned polls
- Live Questions
- Emoji Reactions
- and, Breakout Rooms
are some necessary, and useful engagement features to keep your audience hooked to the session.
3. Extensive Analytics
Detailed data and analytics about your attendees can help you target your audience better. It will also improve your content strategy for subsequent webinars. For example- you should be able to record which sections of the session were people most engaged and which had the highest drop-off rates. This will help you determine what content is enjoyed by the audience and what isn’t. Hence, you must pick a platform that provides detailed insights.
4. Affordable Price Point
When your business is on a smaller scale, funds are also usually low. This means that you may not have a lot to spend on such a webinar. Hence, you should choose a platform that gives you a good return on investment and is priced reasonably. At the same time, it should be offering you the key features necessary for a successful webinar. A subscription model will help you make the most of your investment. This way, you can plan a number of sessions per month to grow your business through webinars.
5. Email, Push Notification, and In-App Marketing
Most platforms have email marketing functionality that allows you to send out invitations. They also offer services like push notifications, promotions, and in-app marketing. These help your webinar gain better visibility among all other webinars on the platform. This is a great way to reach out to potential attendees, and serve them with reminders for your webinar.
6. Customer support
Does the platform offer a comprehensive information resource and a content repository? 24×7 customer support and an up-to-date library of instructional guides are very important for those navigating a platform for the first time as webinar organizers. Choose a user-friendly platform that takes care of your needs, and those of your attendees!
Nunify is a next-generation webinars & virtual event platform which offers all the above mentioned features and much more. Opt for upgraded engagement features for your webinar attendees, flexible branding opportunities and sponsorship spaces, a plethora of live-streaming options, a single URL for registration & event access, and many other features which will make your webinar a smashing success. The abundance of benefits and flexible pricing plans make Nunify the ideal platform for your webinar and perfect for any small business.
Choosing the right webinar platform can be an intimidating process. Fortunately, we’re here to help you identify the best platform that enables you to generate new leads and build impactful relationships with your customers. So, what are you waiting for? Plan your next webinar and grow your business to greater heights!